Thursday, June 14, 2018 from 3-5 p.m. in # 202 JC Penney Conference Center (on the UMSL north campus)

This interactive and data-driven workshop covers a range of SEO (Search Engine Optimization) and on-line search marketing issues.  Some of the topics to be covered will include:

  • Increasing organic search visibility
  • On-page optimization
  • Keyword discovery
  • Tracking and reporting
  • Link building
  • Search marketing, including Google Grants
  • Content marketing

Showing up in search engine results (organic search) is a key way to reach your most important audiences. But improving your website’s visibility in Google can be daunting. Designed specifically for nonprofit organizations, this expert-led workshop will teach you how to implement SEO best practices that will improve your organization’s online visibility, boost fundraising efforts, drive qualified web traffic, and bring increased awareness to your cause.

Key Takeaways:

  • How search engines work
  • The 3 most important SEO considerations
  • How SEO fits into your digital marketing strategy
  • Why Google is your nonprofit’s best friend

Instructor Rosie Siemer is Founder and CEO of FIVESEED, a digital marketing agency and strategic consulting firm serving nonprofits, arts and culture, education, and conservation organizations. As a recognized expert in digital strategy, Rosie is frequently invited to facilitate workshops and speak on the topics of mobile marketing, social media, and online advertising. Rosie brings an international perspective to her clients, having served on the Board of Directors at the World Trade Center Denver and as an instructor at the Rocky Mountain World Trade Center Institute. She is co-author of Membership Marketing in the Digital Age: A Handbook for Museums and Libraries. She has consulted internationally for leading organizations including the Louvre Abu Dhabi, Museum of Science, Boston, Saint Louis Art Museum, History Colorado, Desert Botanical Garden, Space Center Houston, and the Murphy Arts District.

Registration fee: $30

Click to register for Search Engine Optimization and Search Marketing 101 for Nonprofits!

 

For additional information about this class, and all the continuing education classes offered by the Nonprofit Management & Leadership Program, please check out our web site at:http://www.umsl.edu/npml/Noncredit%20Courses/index.html